Put Your Core Values on Display Through Marketing

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Consider the message that ends every Visa commercial you’ve ever seen, the message: “It’s everywhere you want to be.” This message isn’t overly reliant on how shiny the cards are or what perks or rewards you might get for signing up. It’s beautifully simple and conveys an important message: by signing up for a Visa card, you’ve got access to a trusted financial resource anywhere you could possibly need it. You’ve got a partner that you can depend on, day in and day out.

That one simple message is one of the single best examples of putting your core values on display for your audience through marketing in the modern era. It says everything that you need to know about what type of company Visa is AND what type of service they offer in six short words.

Honesty and Integrity Can Also Mean Humility, Too

If you’ve decided that two of the most important core values for your business are honesty and integrity, you need to accept the fact that the best way to display this to your audience will not necessarily always be positive.

Consider what happens when you make a mistake as a business owner. Maybe you released a product and said that it did one thing, while it really did another. Maybe you claimed that it did one thing really well, when in reality, it was barely functional and not ready for public consumption. These are the types of mistakes that business owners make on a regular basis – it’s a fact of life.

The thing that separates the successful business owners from the ones who quickly disappear, however, is what they do next. If you’ve always told your customers that you value honesty and integrity, the path is clear: you own up to your mistake in your marketing. You acknowledge the problem as a learning opportunity and pledge to take the experience and use it to do better work in the future.

It’s something that you see time and again. Coca-Cola introduced the stunning disaster that was New Coke in 1985. Microsoft released the Windows 8 operating system. What do these businesses have in common? They’re still around, thanks to the fact that they understood that the core values of honesty and integrity sometimes mean humility, too. They admitted that they made mistakes, apologized to their customers, and pledged to do better in the future.

Far too many business owners label the core values of their business as “not for public consumption.” Now, more than ever, the relationship between a business and its customers is one that is forged from a strong sense of transparency. One of the best ways to show your customers what type of business you are is to let those core values reflect outward with your marketing materials.

Promotional Products Increase Your Business

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Keeping your company in front of customers and prospects is critical to growing your business especially if you rely heavily on word-of-mouth and referrals. You’ve have to find ways to make it easy for people to remember you and find you. Being creative with marketing giveaways  can make all the difference in having your customers remember your company and products. There is an endless supply of promotional items that can make a lasting impression with customers you meet at shows, seminars or visitors to you office. Coming up with promotional items that  are used every day will keep your company and products in the forefront of your customers mind. Going beyond pens and sticky pads can create a lasting impression.  Shows and promotions are a large part of our marketing budgets and we should get the most out of them as we can. Getting customers and prospects into our show space is 90% of the battle. That special item can make all  the difference in someone walking by or joining in your show space and being introduced to your company and  products.

 

TXC, Inc is a full service Print Marketing Partner for all industries including High Tech, Medical,  Education, Retail and Non Profits.